Learn powerful ways to use traditional print media in your marketing. Pitched at small to medium businesses like ours who want great, inexpensive and easy to implement ways to make money from print.
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Latest Printing Blog Posts
Somebody is Reading it - Probably Buyers.
You’d be amazed how many of our clients print booklets, magazines, catalogues. Up to 60 pages. They do it regularly, some weekly, some monthly, some quarterly.
It’s almost as though their clients like to read printed things. They like to collect printed things.
The same words used 3,4,5,6 different ways – great leverage. However, even with the same words used and the same ideas conveyed, it doesn’t mean that the words will have the same impact on you the reader.
It turns out that the media I use to send this article to you will actually alter the effects of the article. Amazing thought isn’t it?
Print Shop: Make Your Next Job Dazzle with Spot UV
Spot UV is where a clear gloss coating is applied to particular areas of your print stock. It adds depth and drama by creating a contrast between the matt background and the featured glossy elements which catch the light.
Here are some tips for Spot UV on your next print job.
How Smarter Marketing Can Create Profit All Year Round
Good Marketing Happens On A Schedule.
If you want to get control of your marketing then everything needs to happen to a plan AND on schedule. This means making time to plan out the coming year’s worth of marketing campaigns. This should include both ‘customer acquisition’ and ‘existing customer’ marketing.
I’m going to share with you one of the most overlooked aspects of business and marketing. If you can’t put together a large enough group of loyal customers, your business is going to be a long and painful grind.
Imagine having a large enough group of customers that you get the income you want each month, predictably and reliably. Providing you with a steady stream of new customers from referrals.