Target Practice: A Multi Channel Marketing Exercise
So obviously I talk about print a lot. But I’m not silly or stuck back in the dark ages. Print works. It does. But print and online channels work even better together.
Multi Channel Marketing is a bit of a mouthful and you’re probably thinking it is all too complicated. But it’s not really that difficult or expensive and it’s definitely not beyond the reach of your business – big or small.
Ideas for SMB’s that can still bring in the $$ this Mothers Day
Come Mothers day half the population (theoretically) who aren’t usually tasked with the gift buying responsibilities (ie: the men) suddenly realise they have to buy something for the mum in their life. Whether it be their own mum, the mother of their children, step mother or even grandmother.
Anyway basically there’s enough men leaving it until the last minute that your business can still take advantage of the cash cow that is Mother’s Day gift spending.
4 Print Marketing Lessons From The Real Estate Pros
We have a few real estate agents on our books. They like to print. A lot. So we naturally love having them as clients. The thing that we’ve noticed is all of them are running really successful businesses. The other thing we’ve wondered is why so many other businesses don’t do what they do? There’s a load of things they get oh so right that you can easily do in your business.
It’s not just Officeworks with their big budget TV, print and radio advertising that can get maximum impact from the EOFY madness. There’s no reason why your business, with a bit of targeted advertising can’t tap into the masses of ‘ready to spend’ consumers.
If you haven't contemplated whether Valentines day could be a bumper day for your business then it's probably too late... well almost.
Did you know a simple 'You're loved' card to your clients could pay huge dividends down the track? Give a little pressie with your card (eg: a gift voucher or discount code) and you'll see the love come back 10 fold.
Since the printing profession became mechanised we have seen print flourish for hundreds of years. Then came radio and I’ll bet that was meant to kill print. Then TV came and that should have killed print and radio.
Then came the internet, then email, SEO, PPC, social media, mobile marketing... All of them were meant to kill off print, radio and TV...
I think this is very short sighted. If you really dig into the data you’ll find, despite all the hoopla, print and especially direct mail are becoming more and more important in marketing.
Today I’d like to talk about testimonials. Specifically good ones and bad ones. Not enough businesses use testimonials in their marketing, and many of the ones that do make a mess of it.
Which is going to be more convincing to your potential customers – you beating your chest telling them how great you are or your clients testimonial saying they had the same hopes and fears as the reader does and that you delivered the goods for them?
How Can I get my Print Marketing Materials to Stand Out?
Businesses must find a way to stand out from the competition on every potential sale. Customers are tightening their belts. So clients often ask for our input on how they can make their print materials ‘stand out from their competitors’.
Answer: Make sure your print marketing materials aren't a throw together jumbled mess. Or worse yet... absent all together. Pull together all your print marketing materials with this slick little trick.
Instantly Boost Response To Your Print Marketing Materials
...Or any marketing you do for that matter
Have you ever embarked on a promotion, eagerly waited for the orders to flow and the phone to ring… and what… nothing… silence… or a tiny whimper from your target market? There can be a huge difference in response from the same market to different marketing. A lot of it has to do with the ‘secret’ underlying structure of the marketing.
You can look at almost any successful piece of marketing and you’ll find that they all use a variation on the formula P.A.S.P.O.G.S.