Flyers and posters can be awesome for drumming up interest in new products, events or special offers. Flyers are best used in large quantities to generate interest and potential leads for your business. The key to your flyer and poster success is having a well defined target audience, great design and a clear call to action.
We recommend GSM 113-170 for flyers and likewise for posters
Design & Content
Posters are typically single sided so they can be displayed in various locations.
It makes sense to print on both sides of your flyers or leaflets to take advantage of all the available print space.
Distribution of Your Flyers & Posters
Unaddressed mail letter drops allow you to hit different demographic areas (eg: Melbourne CBD), segregate your list to include only households or only businesses, or broaden the scope of your distribution as widely as you like.
With your flyers and posters it can also be a good idea to test different headlines or calls to action in a smaller sample group. See what gets the best response and then hit a larger area with the more effective one.