The Print Shop Blog
Learn powerful ways to use traditional Offset Printing in your marketing. Pitched at small to medium businesses like ours who want great, inexpensive and easy to implement ways to make money from print. Our Print Shop offers a one stop shop for all your printing service requirements.
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Latest Offset Printing News
There are some very telling marketing lessons out there if you take what is working for the most successful companies in any market and adapting their strategies to work for you. There is also value in looking at what the largest business in Australia or even the world are doing to promote their brand. Read More.
Before You Say Print Is Dead - Remember: Amazon Launches Bookstores.
Here's an interesting story about the renaissance of paper and ink and all things real.
I’m going to let you in on the first rule of marketing. It sounds kind of obvious once I tell you it, but if you look around, that rule gets violated a lot. I can’t tell you why but it seems like everyone forgets the rule when they put out their marketing.
Not every worker has access to a tablet or a computer. Turning an entire system electronic is not always the most efficient thing to do. Sometimes you can’t improve on paper and ink.
Even with the same words used and the same ideas conveyed, it doesn’t mean that the words will have the same impact. It turns out that the media we use to send this article to you will actually alter the effects of the article. Amazing thought isn’t it?
You’d be amazed how many of our clients print booklets and magazines.
It’s almost as though their clients like to read printed things. Who knew?
If you want to get control of your marketing then everything needs to happen to a plan AND on schedule. This means making time to plan out the coming year’s worth of marketing campaigns.
In 2019, not only is a digital presence necessary, but the real life visual presence of a business is paramount. It is arguably more important than ever to stand out in a crowded space.
Spot UV is where a clear gloss coating is applied to particular areas of your print stock. It adds depth and drama by creating a contrast between the matt background and the featured glossy elements. Here are some tips for Spot UV on your next print job.