Print Marketing with the Offset Printing Specialists
We have a few real estate agents on our books. They like to print. A lot. So we naturally love having them as clients.
The thing that we’ve noticed is all of them are running really successful businesses.
The other thing we’ve wondered is why so many other businesses don’t do what they do?
Over 12 million Australians say Catalogues are the most useful media for providing information on what to buy in one or more product categories.
Even if you hate junk mail read on to find out why it could be a mistake to let that get in the way of your business reaping the rewards.
So obviously I talk about print a lot. But I’m not silly or stuck in the dark ages. Print works. It does. But print and online channels work even better together.
Multi-Channel Marketing is not really difficult or expensive and it’s definitely not beyond the reach of your business – big or small.
Print ideas for Mothers Day - whether you are well prepared or have left it until the last minute - we have you covered.
Read on for the most effective print marketing strategies for your business to take advantage of the cash cow that is Mother’s Day gift spending.
I’m going to share with you one of the most overlooked aspects of business and marketing. If you can’t put together a large enough group of loyal customers, your business is going to be a long and painful grind.
Learn how to make your business more profitable with one simple tool... Newsletters.
It’s not just Officeworks with their big budget TV, print and radio advertising that can get maximum impact from the EOFY madness.
There’s no reason why your business, with a bit of targeted advertising can’t tap into the masses of ‘ready to spend’ consumers.
We have an interesting spread of clients, some that ‘get it’ and some clients that are preoccupied with cost.
“We don’t have the budget for that…” they say.
Our clients that invest a lot of money in printed marketing materials seem to be playing a different game to the ones that aren’t.
We have seen print flourish for hundreds of years. Then came radio and I’ll bet that was meant to kill print. Then TV came and that should have killed print and radio.
Then came the internet, then email, SEO, PPC, social media, mobile marketing... All of them were meant to kill off print, radio and TV...
If you really dig into the data you’ll find, despite all the hoopla, print and especially direct mail are becoming more and more important in marketing.
Today I’d like to talk about testimonials. Specifically good ones and bad ones. Not enough businesses use testimonials in their marketing, and many of the ones that do make a mess of it.
Which is going to be more convincing to your potential customers – you beating your chest telling them how great you are or your clients testimonial saying they had the same hopes and fears as the reader does and that you delivered the goods for them?
Businesses must find a way to stand out from the competition on every potential sale. Customers are tightening their belts. So clients often ask for our input on how they can make their print materials ‘stand out from their competitors’.
Make sure your print marketing materials aren't a thrown together jumbled mess. Or worse yet... absent altogether. Pull together all your print marketing materials with this slick little trick.
Have you ever embarked on a promotion, eagerly waited for the orders to flow and the phone to ring… and what… nothing… silence… or a tiny whimper from your target market?
There can be a huge difference in response from the same market to different marketing. A lot of it has to do with the ‘secret’ underlying structure of the marketing.